“Most of the other companies were looking for the students to conduct market research,” Eli Serrao said, “while Capsim wanted us to make an entire simulation which seemed more interactive and engaging.” Among them, to work with a handful of companies to evaluate their performance, conduct research, and provide recommendations for improvement. Ralph Heidl’s MGMT 455 Implementing Entrepreneurial Strategies Capstone course develops the skills needed to create, launch, and grow innovative new ventures – either as startups or within established businesses. Driving an Entrepreneurship Simulation Forward with Food Truck Managementĭr. We found this out first-hand as four college undergraduate students recreated life as a food truck owner and operator. No idea is too big to put into the context of an engaging and immersive simulation experience. Simulation building is typically a collaborative process that benefits from multiple inputs and expertise. How far can you stretch an inbox simulation?Įven if a concept seems unconventional, we bet you can build it into an inbox simulation. How Four Undergraduate Students Built an Immersive Entrepreneurship Simulation Over eight weeks, the team of students brought their idea to fruition. Still, at first glance, it wasn’t crystal clear to see how a team of four University of Oregon Ducks-Brian Dougherty, Connor Waterloo, Sawyer Medlin, and Eli Serrao-could bring the experience of managing a food truck to life, a concept that typically takes place in-person with customer interaction and actual face time. Since its inception, we’ve seen many creative and innovative applications for CapsimInbox. Living city with dynamic day and night cycle.What seemed like an out-of-the-ordinary concept for a simulation managed to land safely in the CapsimInbox Authoring Platform.Different locations across an entire city with different types of customers.Large catalogue of equipment options to choose from.You'll need to be thorough, and it might take a while to make the truck spick and span, but now you have a duty to fulfill. Grab a bucket and a sponge, find a broom and get to cleaning. It's been a while since the truck has seen any use. Honour dad's memory by polishing it one last time. The truck is dirty and has fallen to disrepair. Remember to stock up on not only the freshest but most desirable produce your clientele might demand of you. Ingredients aren't permanent and will rot and spoil as the hours tick on by. ORDERINGĮach day is a new adventure, and each adventure requires sufficient provisions. Show the city you're no less than your father was and hit the streets like you own them. Adjust anything from the exterior's color to the interior layout, the bumpers, lights, and wheels. The truck belongs to you and as the hands that own it change, so too should its décor. Make sure to outfit yourself with the newest, top-of-the-line equipment you (and your wallet) can muster. Stay up to date with your fame as you follow your in father's footsteps. Practice makes perfect, so go and knock them off their feet with your quality food! UPGRADINGĪs your prestige grows, so does your repertoire of tricks and tools. It'll be a challenge, but it's one your father has overcome, and surely so can you. You'll find that you don't have all that much time to get them what they want and fit their palate as well. So, what will it be, sir? Ketchup or mustard? SERVINGĬustomers can be impatient and needy a lot. Even so much as a slice of cheese can turn a classic burger into a cheeseburger special. You might've thought that all there is to this business is fast food, but now that you're on the other side of the counter it's time to think again. Be mindful of traffic, and congestions too! When you feel you're short on time do as your father did and veer off the beaten path. Before you can set your stalls up, you have to actually get from your garage to wherever you decide to vend for the day. You can't take the 'truck' out of 'food truck'. Will you walk in your father's footsteps and live up to his name? Only one way to find out. Now, in the blink of an eye, your father's gone. Though the vehicle has grown old, it has become a cornerstone of your family's legacy.
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